September 30

5 Tips for Running a Contest Using Social Media


5 Tips for Running an Online Contest!

Twitter? Facebook? Google+? We know virtually everyone is on that right now. Ignoring the elephant in the room is impossible at this point. No, the elephant in the room is not the person next to you whose eyes are glued to their smart phone. It’s you and your business not utilizing social media. Let me shed some light on the exponentially growing influence of social media with some facts (credits to www.onlineschools.org).

 

–       With over 500 MILLION users, 1 in every 13 people on earth now uses Facebook.

–       250 million of them (over 50%) log in every day.

Wait, there’s more.

–       48% of 18-34 year olds check Facebook when they wake up.

–       28% check before getting out of bed.

–       The 35+ demographic is growing rapidly, now with over 30% of the entire Facebook user base.

Your jaw hit the floor yet?

–       In just 20 minutes over 1 million links are shared.

–    There are 206.2 million internet users in the U.S. That means 71.2% of the U.S. web audience is on Facebook.

Close the books, there’s no turning back!

–       57% of people talk to people more online than they do in real life.

–       48% of young Americans find out about the news through Facebook.

Take note. These facts do not include Twitter and Google+.  Imagine the number of all the social media clients as a whole. Frightening..

You will be doing a disservice to your company by not running contests on these social media channels. There are no get rich quick schemes to transforming your company Twitter or Facebook page into mammoth proportions even if you do photoshop Ewoks into every picture to prove they’re real, but running contests through them can absolutely help.

Here are 5 tips to running an online contest.

1. Have people link to your site from their Tweet/Facebook post/Google+ post.

– Have them copy & paste text that mention the company twitter account and given URL (your contest landing page) in their tweet to enter.

**This will get you on Google’s radar with some social links to your site. WIN!**

 

2. Design a landing page from your site, which includes all the contest information and also be the page that applicants link to.

**This page and your site will benefit from any web links / social links acquired during the contest. WIN!**

WARNING: Do not 301 redirect the site to a commercial landing page. You will lose some trust points. Be ethical!

 

3. Choose a relevant name for the contest for your anchor text on the shortened URLs.

**Links to your site will have relevant keywords, which will help your SEO. WIN!**

 

4. Search for Twitter users that may be interested in your promotion or contest.

– You can search for people by interest on Twitter. All you have to do is type a phrase into search, then click on the ‘people’ tab.
**Create a buzz in the social media community. WIN!**

WARNING: Do not spam! This will absolutely hurt your brand.

 

5. After the contest, analyze the people who entered and look for any relationships that could be strengthened.

Hint: Look for the people who are influential in their niche, or people who just have a great following.

**You foster a relationship with them and create positive brand awareness. WIN!**

 

Don’t forget to have fun with your contests! These types of giveaways and contests, if done correctly, can have an immense impact on your business. I hope while reading this, you started or finished creating an account. If not, I failed in accomplishing my goal here with this post. Don’t miss out on this incredible opportunity!