When writing content, the main goal is to convey a message and create something that will resonate with readers. When writing a blog, for example, there is a lot of competition. More times than not, something as simple as your title can determine whether or not people choose to continue reading. You may be able to construct an informative piece with great content, but first, you have to draw people in. After all, what good is great content if no one is sticking around to read past the headline? You should always pay close attention to your title and think about whether it will draw readers in, or send them running. But how do you make your article stand out?
On average, 8 out of 10 people will read a headline, but only 3 people (or less) out of 10 will actually read your article. So you can see how much of an impact something so seemingly simple can make. For some bloggers, the chosen title is the difference between success and failure.
Let’s suppose you are writing a blog post about the best ways to grow your fan base on Facebook. You should never simply title your article “Ways to Grow Your Fan Base on Facebook.” It’s important to jazz up the title to draw your readers in. Here’s how to do so:
1. Quantifiable Titles. People like reading lists. The information is presented in a more organized fashion (such as a numbered list) and the content is easy to follow and understand. Try constructing a title like “5 Effective Ways to Grow Your Facebook Fan Base” or “10 Things You Must Do to Be Successful on Facebook.”
2. Titles That Teach. Readers are also more compelled to read articles that promise to teach them something or share new, innovative information. With a title like “Secrets to Growing Your Facebook Fan Base” or “Insiders Guide to Increasing Your Facebook Fan Base” you’ll surely grab some attention.
3. Warning Titles. Titles that express urgency or a warning to readers are very effective when it comes to catching audience attention. Essentially, you can tell the reader what not to do rather than what to do. Some effective titles could be: “Fatal Mistakes Businesses Make on Facebook” or “7 Ways to Ruin Your Brand’s Facebook Reputation.”
4. How-To Titles. People are drawn into titles that offer a step-by-step solution to a problem. These articles are easy to understand and walk readers through the process of completing a task. “How to Drive Success on Your Business Facebook Page” or “Step by Step Guide to Achieving Success on Facebook.”
It’s important to remember you must always deliver the engaging content that your title promises; be sure to use excellent grammar and be passionate about the topic you are writing about. By following all of these guidelines, you will be clicking with readers in no time.