February 18

The Weekly Briefing: Buzzing, Tweeting, and Searching

Here are some of the headlines from our weekly meeting: SEM Specialist Reed Langton-Yanowitz talked about the expiring Apple/Google deal regarding Safari’s default search engine. Bing and Yahoo were the expected contenders to fill the void, but Apple’s job opening for an “Engineering Project Manager – Apple Search” has caught the attention of the Internet.

Posted in Google Updates, Social Media, Technology News, Uncategorized

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February 12

February 9

The Weekly Briefing: Balancing Good Information with Good Questions

This week we talked explored the importance of quality content and the importance of quality questioning. Copywriter Hannah Scherrer shared an article from Search Engine Land outlining some characteristics Google and Bing recognize as “quality content” signals. We are constantly on the quest for “quality content,” with little direction on how to achieve it. As

Posted in Google Updates, Marketing, Social Media, Uncategorized

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