October 22

5 Steps for a Viral Marketing Campaign

The effectiveness of a viral marketing campaign is measured by how well it accomplishes its goals, be it increasing sales, boosting web traffic, or simply generating new leads or links. The successful viral marketer will analyze past campaigns and take these helpful steps to improve their performance. 1)    Learn from feedback. Whether you are sifting

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October 21

User Behavior with Search Engines

Basically there are 3 different types of searches users will perform. * Informational * Navigational * Transactional Although there is a way to monetize all of these, the real issue here is the user’s intent and how it can vary drastically. If you can understand why someone found your site, you already have an advantage

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October 9